Studies and multichannel campaign manager
Under the direction of a multichannel campaign and marketing, I was involved to pilot marketing campaign for 800 commercial portfolios or 500,000 customers through different distribution channels. My mission:
- Participate in project development or adaptation of national projects
- Develop commercial tools for the network
- Manage direct marketing prospecting campaigns (mailing, e-mailing, telemarketing, SMS...)
- Conduct specific studies and develop scorecards (balance of actions, behavior customers with the different channels...)
- Perform assigned projects
- Write documents for dedicated commitees
- Participate in the animation of working groups on assigned topics
- Realization of extraction and segmentation of target (customers) respond to marketing campaigns
- Writing e-mailings to the network "Caisse d'Épargne"
- Customer portfolio management daily (transfer or assignment of a number clients per employee in agency)
- Work on projects for the optimization of customer service
- Put online tools and agency staff training
- Setting up campaign on Neolane
- Participation in improving marketing campaigns through ad hoc or weekly meetings
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Rémy Pourchez:"About this job"
Short term contract interesting during a maternity leave replacement.
The marketing tool
The Néolane software:
Neolane software image (above)
The Neolane software is based on a workflow engine, to model, evaluate and orchestrate the communication and marketing actions on and off the Internet. The set enables the centralization and analysis of data in a platform, collaborative work and the consideration of several channels (email, mail, phone, social networks, fax)
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