Rémy Pourchez

Manutan, present in 19 European countries through 23 subsidiaries, want to be all over the world. With a turnover of 560 million euros, the company sought to strengthen its marketing team on new economic opportunities.

My mission:

• Ensure the achievement of strategic objectives (awareness, customer acquisition, traffic development, affiliation, display, e-mailing, co-registration, etc.)
• Media plans, develop briefs the media (choice of delivery media based on the objectives and targets)
• Permanent watch on competitive practices and innovations
• Develop the visibility and positioning of the Manutan brand
• Participate in the development of traffic and sales on the website
• Develop positioning Manutan online and therefore coordination, writing and publishing content to develop visibility on the positioning Manutan, and promote its SEO

• Site Optimization and implementation of a media plan (SEM, affiliate, display, social network and e-mailing) to: www.manutan-laserie.com with a budget of 150 K€.
• Placing Nextperformance (with contract) with 240 K€ annual budget
• Replacing a strategy with Criteo to narrow the target and achieve 10 K€ in additional revenue per month (600 K€ annual budget)
• Decreased display cover to maximize profits on Search Engine Marketing