Display and content project manager

Manutan, present in 19 European countries through 23 subsidiaries, want to be all over the world. With a turnover of 560 million euros, the company sought to strengthen its marketing team on new economic opportunities. My mission:
- Ensure the achievement of strategic objectives (awareness, customer acquisition, traffic development, affiliation, display, e-mailing, co-registration, etc.)
- Media plans, develop briefs the media (choice of delivery media based on the objectives and targets)
- Permanent watch on competitive practices and innovations
- Develop the visibility and positioning of the Manutan brand
- Participate in the development of traffic and sales on the website
- Develop positioning Manutan online and therefore coordination, writing and publishing content to develop visibility on the positioning Manutan, and promote its SEO
- Site Optimization and implementation of a media plan (SEM, affiliate, display, social network and e-mailing) to: www.manutan-laserie.com with a budget of 150 K€.
- Placing Nextperformance (with contract) with 240 K€ annual budget
- Replacing a strategy with Criteo to narrow the target and achieve 10 K€ in additional revenue per month (600 K€ annual budget)
- Decreased display cover to maximize profits on Search Engine Marketing
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